Innovation Management: Strategies Implementation & Profits
Автор:
A. Afuah, 400 стр., ISBN:
0198064160
Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, the book offers many pedagogical examples
Под заказ: |
|
OZON.ru - 3977 руб.
|
Перейти
|
|
|