Much strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must plan and be flexible if they are to survive and flourish in the future, but too many surrender to the necessity for a short–term healthy bottom–line in order to satisfy their shareholders. In order to satisfy and retain customer–base, organizations should not only ensure that their products and services available now are the best around, but that they will also be the best in the future. This is particularly important as product life cycles contract and organisations need to introduce replacement products and services at a faster and faster rate. The globalizing economy and advances in modern technology are also important factors. This book points that way to becoming more competitive and remaining competitive, ensuring a healthy and secure future. It will also help companies identify product and service failures, and eliminate them from...

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