Far country
Автор:
Daniel Mason, 288 стр., издатель:
"Random House", ISBN:
978-0-307-38939-8
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.From the bestselling author of The Piano Tuner, a stunning novel about a young girl’s journey through a vast, unnamed country in search of her brother. Fourteen-year-old Isabel was born in a remote village with the gift and curse of "seeing farther.” When drought and war grip the backlands, her brother Isaias joins a great exodus to a teeming city in the south. Soon Isabel must follow, forsaking the only home she’s ever known, her sole consolation the thought of being with her brother again.
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