Through examples and illustrations, the authors present work that focuses on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. This book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. There is an international selection of designers profiled who come from a range of in-house agencies, small businesses, and large firms. Each profile is approximately 2,000 words and includes 10-15 projects with captions that detail the specifics. This book includes current projects, as well as the projects that have put these people on the map.

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