From an expert with more than 25 years experience, an invaluable guide to honing the imaginative skills that make for successful marketing Starting with the evolution of marketing, this guide takes readers through costs, types of research, effective brainstorming strategies, branding, logos, generating demand, PR issues, online networking—everything necessary to take one's marketing skills to a new level. Helpful case studies are used throughout, for example, the importance of mission statements is underscored by studying the mission statements of such companies as Avon, Barnes and Noble, Harley-Davidson, and Walt Disney. A highly respected creative brand consultant, the author's unparalleled insight and experience will provide businesses and individuals with all they need to target, brand, market, and sell like never before

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