A special collection of image characters and symbol marks designed for use as PR tools for companies, organizations, products, and events. In addition to advertisements, novelties, packaging, and other actual examples of their application, the works showcased in the book are introduced together with design concepts and character profiles. Categorization by type of business presents the contents of the book in away that provides insight to the farthest possibilities of character marks being used in a positive way by businesses and organizations. This volume is the softbound edition of the original title: Character World.

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