In order to establish distinctive retail space - be it housewares shop, restaurant, cafe, boutique, hair salon, hotel or any other - it has become essential to develop a store identity based on clear marketing strategies and concepts. This book presents the superbly designed graphic applications that play instrumental roles in creating magnetic store identities, together with photographs of the shops and a description of their underlying concepts. This valuable collection documents more than 100 case studies of the newest and best in store identity from a wide variety of business categories all in one volume.

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