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Logos, Letterheads and Business Cards : Design for Profit

Logos, Letterheads and Business Cards : Design for Profit

Автор: Conway LLoyd Morgan, 320 стр., издатель: "АСТ/Астрель", ISBN: 978-2-940361-60-1, 9782940361601

This book brings together the complimentary works of Logos by Conway Lloyd Morgan and Letterheads & Business Cards by Chris Foges. The combination provides a fascinating insight into the world of logos, branding and corporate culture, followed by a study of its application to stationary. Logos looks in detail at a range of projects, examining the background, purpose and methodology of the design in each case, accompanied by comments from the designers themselves and illustrations of each solution and its application. Letterheads & Business Cards features 60 projects from around the world, analysing how briefs were met through careful use of typography, illustration, materials, format and printing techniques.
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