n this title, the work across all budgets and production/print runs is featured, revealing the skills and techniques that grab the target audience's attention and sell. For print and production finishing ideas on everything from boxes, cartons, bottles, tubes, cans, packs, tubs, jars, multi-packs, clamshells, blister packs, CDs or DVDs, gift packs, and a variety of other more unusual or innovative formats, "Print and Production Finishes for Packaging" is an indispensable ideas sourcebook and practical guide to finishes, surface graphics, detailing, and materials that help make packaging stand out from the crowd - including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different papers stocks and other materials; lenticular printing, and, so on.By analysing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.

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