Outsize graphics are now more than ever part of the environment. From the period adverts painted on the long-concealed sides of buildings to the latest in state-of-the-art high-tech digital building cladding, this volume explores in detail the concept, design and application of large scale graphics. The book features the work of well-known designers from around the world and fully investigates the issues surrounding large-scale graphic design, from exterior navigation and corporate identity to avoidable pitfalls such as visual pollution. On a practical note, it provides helpful design hints, ranging from the distances from which certain type sizes are visible, to applying graphics on different substrates such as brick, glass or the body of a bus.

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