In those days, we put the giant photographs of products on walls, bus stops, houses, land, taxis, trucks, building facades during cleaning, furniture, elevators, ATMs in every street and even in the countryside. Life was filled with bras, frozen foods, dandruff shampoo and triple-blade razors. The human eye has never been so requested in its history: it was calculated that between birth and age 18, everyone was exposed to an average of 350,000 ads. Even at the edge of forests, at the end of the small villages in isolated valleys and low at the top of the White Mountains, on the gondolas, one was confronted with logos "Castorama", "Bricod

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