Long Tail: How Endless Choice is Creating Unlimited Demand
Автор:
Chris Anderson, 288 стр., издатель:
"Random House, Inc.", ISBN:
978-1-84794-036-0
What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.
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