When a fashion designer creates a collection, their focus is on the personal profile of the individual who will wear their garments. This book explores the creative mind of top fashion designers and asks the question, "It" boy or "It" girl, who would it be and especially what would they wear? In 1 Brief, 50 Designers, 50 Solutions in Fashion Design, fifty designers create their own stylistic definitions of what is "it" in fashion they bring us through their creative process and share with us the final results.

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