Under the witty and metaphorical guise of a high-end cookbook, the author will provide visual 'ingredients', such as grid structures, folios, border devices, type treatments, abstract graphic elements, and so on, categorized stylistically and functionally. These ingredients will be shown in use through a 'recipe' format to accomplish 'strategies' such as movement, rhythm, organization, contrast, metaphor, etc. Ingredients will be coded and cross-referenced among categories for mix and match purposes in demonstrating varied alternate combinations to achieve different approaches to strategies.

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