Purple Cow: Transform Your Business by Being Remarkable
Автор:
Seth Godin, 160 стр., издатель:
"Penguin Group", ISBN:
978-0-14-101640-5, 9780141016405
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp
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