Praise for One Simple Idea : "My friend, Mr. Key’s brilliance, wisdom, and insight will make you rich. Buy this book!” Mark Victor Hansen, bestselling author and co-creator of Chicken Soup For The Soul "Stephen has an uncanny and successful knack for simplifying the licensing mystique. One Simple Idea provides a road map and confidence to those who follow his proven approach.” Warren Tuttle, product scout, Lifetime Brands "Since the successful marketing of the Pet Rock in 1975, I have talked with thousands of hopeful inventors who seek help in getting their ideas to market. Stephen Key has written a book which is overflowing with the all-important information that inventors need; a step-by-step guide to everything that goes into a successful product introduction. It’s a book I wish I would have had available to me. It’s a book that would have saved me a lot of time and money.” Gary...

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