High Quality Content by WIKIPEDIA articles! The Communication Accommodation Theory (CAT) explores the various reasons why individuals use speech and paralinguistics in order to try to emphasize or minimize the social differences between themselves and their interlocutors. It evolved from the Speech Accommodation Theory and was developed by Howard Giles, professor of linguistics and psychology at the University of California, Santa Barbara. However its roots can be traced back to social psychology and particularly to the Social Identity theory, which discusses how a person’s identity is very tied to his or her social identity, an identity based upon comparisons of in-groups and out-groups According to this theory, when speakers seek approval in a social situation they are likely to converge their speech to that of their interlocutor. This can include, but is not limited to the language of choice, accent, dialect and paralinguistic features used in the interaction. In contrast to...

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