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Dot ZEN: Practical tips and thoughts on Business, Marketing, PR and Internet from the Diamond Sutra

Dot ZEN: Practical tips and thoughts on Business, Marketing, PR and Internet from the Diamond Sutra

Автор: Seamus Phan, Ter Hui Peng, ISBN: 981045645X

The first ever book from Asia Pacific by co-authors Dr Seamus Phan and Ter Hui Peng, showing their real-world experience in helping Fortune 1000, high-tech and smaller businesses succeed through a holistic approach of business leadership, entrepreneurship, high-tech marketing, publicity, public relations (PR), managing people, and the smart use of the Internet. The book presents an educational approach to Zen ideas, as well as hundreds of pages of action steps and insider's tips and secrets to growing your business through entrepreneurship, leadership, customer service, total quality, marketing, publicity, public relations (PR), human resource management (HRM), and Internet technology.
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