Basics Fashion Design 08: Styling explains how to analyse and translate fashion collections. It emphasises the importance of cultural and historical research as integral to the creation of original and innovative work. A stylist is responsible for choosing the look and clothing for a fashion image to communicate a fashion idea, trend or theme, or to advertise a fashion product. This book outlines what it means to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling) and what types of skills these different fields require. The shoot process is broken down step by step to demonstrate the preparation and editing of clothing, the shoot day itself and the post-production processes. The book is richly illustrated with styled shots that have been created not only by professionals but also undergraduates; proving that even on a limited budget, with tremendous imagination and drive it is possible to create beautiful and relevant work.

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