The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It explores the basic principles that underpin photography, and guides the reader though the practical considerations involved in executing the perfect shot. The book is concerned with photography in a professional context images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the clients needs. This title gives a unique insight into professional working practices in the creative imaging industries. It is an ideal introductory text for anyone looking to enter the industry, or for those studying professional practice modules within a lens-based visual arts course.

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