Ideally (though not exclusively) suited for designers, graphic designers, illustrators, art directors and anyone working within the creative industries, or studying these disciplines, or simply interested in exploring his or her creativity. Artists have always relied on their sketchbooks. But art has changed: new visual styles tend to be not exclusively the product of painting and drawing but will often come out of illustration, graphics, film and animation, fashion, advertising, art direction and a number of creative activities. This new line addresses the needs of contemporary practitioners, trying to update that format. Helpful and user-friendly, these sketchbooks tread that fine line between giving users practical tools and information while not interfering with their creative freedom. As part of this updating process, this sketchbook has been made entirely out of eco-friendly materials.

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