Being propelled into a new management or executive position can be a daunting experience. For example, what is your strategy? Whar do yo concentrate on first? Who will give you the honest pros and cons of each strategy? What is the likely success rate? Who else used the strategy successfully, and how did they do it? And once you?ve embarked on a strategy, how do you measure its success? The simple fact is that there is a bewildering array of choices facing all managers, whether newly appointed or experienced business hands. What you need is a broad understanding of the essential business techniques that will enable you to become the complete manager, with an impressive range of skills–based knowledge at your fingertips. The Ultimate Book of Business Skills is the unique, step–by–step guide to the most essential techniques across strategy, marketing, finance, commercial management, operations, leadership and much more. By making informed choices about the right...

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