Have you ever felt a tension between who you are and what you do? You are not alone. Thinking about getting up and telling the world what you stand for is daunting enough; actually doing it is terrifying – but the rewards are incredible. Imagine spending every waking hour doing what you love … Authentic shows how to do just that. Authentic is a lifestyle book based on practical experience. Neil Crofts’ vision of a role allowing him to be true to himself and make a positive impact on the world around him convinced him to break out of a conventional, and highly successful, corporate career. Authentic is about giving others the courage to follow in Neil?s footsteps. Authentic is also about doing business with a profound positive purpose, and the fundamental advantages that this has over more conventional ways of doing business. It shows you how to have multi–dimensional success and everything you...

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