Поиск книг, учебников, пособий в онлайн-магазинах
Я ищу
Название книги, автор, издатель, серия или ISBN
Marketing That Matters

Marketing That Matters

120 стр., ISBN: 9781576753835

Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that 'marketing' is not a dirty word it is key to advancing both the value and values of any business They offer a thorough and practical guide to selling what you do, without selling-out who you are. Key features More and more MBAs are pursuing businesses that fuse personal values with profitability; yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits them Through a reader-friendly 10-key-principles format, Marketing That Matters offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.
Под заказ:
OZON.ru OZON.ru - 2440 руб. Перейти
 
Рейтинг книги: starstarstarstar 4 из 5, 5 голос(-ов).

Популярные книги по минимальной цене:

Темные материалы Кёко Карасумы. Книга 2
86 руб.
Сильные мира сего
113 руб.
Где-то на краю света
114 руб.
Ньярлатхотеп. Храм
484 руб.

Дополнительно: