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Strategic Management of Health Care Organizations

Strategic Management of Health Care Organizations

Автор: Linda E. Swayne, 880 стр., ISBN: 9781405179188

The 6th edition of this established text is streamlined to a more manageable format, with the Appendices moved to the web–site and a significant shortening of the main text. There is a greater focus on the global analysis of industry and competition; and analysis of the internal environment. In consultation with feedback from their adopters, the authors have concentrated on the fundamentals of strategy analysis and the underlying sources of profit. This reflects waning interest among senior executives in the pursuit of short–term shareholder value. As ever students are provided with the guidance they need to strategic planning, analysis of the health services environment (internal and external) and lessons on implementation; with additional discussionssion of organizational capability, deeper treatment of sustainability and corporate social responsibility and more coverageof the sources of organizational inertia and competency traps. This edition is rich in new examples...
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