Presidential Campaign Communication is designed to help readers understand and appreciate more fully the ways that the people of the United States use the process of human communication to select their Presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships and redefining communities and shaping public identities and priorities. The book highlights three major areas: Presidential Campaigns as Communication – A consideration of the ways in which Constitutional requirements create political challenges that can only be met by influencing people through communication. Relevant communication theories are introduced and applied to frame the communication challenges facing candidates, voters and the media. Stages of the Campaign for the White House – Presidential campaigns evolve through identifiable stages – from surfacing through the primaries and nomination to resolution in the...

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