Business Economics is part of a major new national programme of highly developed texts and modules for undergraduate students following business studies courses. It provides 150 hours of quality study to be used by students in a supported learning environment. This text provides undergraduate business studies students with the analytical tools and concepts they need to understand the key issues in economics. It assumes no prior knowledge of economics and therefore combines the objectives of an introduction to business economics text with those of a more applied text. By working through the many activities throughout each unit, students will acquire a strong grounding in the foundations of the subject, together with an understanding of how they can be applied to analyze business issues and problems.

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