Highly successful in hardcover, this analysis of both the current status of logistic and its future role in European business is now available in paperback for students of logistic, distribution, strategy and international business. Logistic in Europe is undergoing a period of unprecedented change. The Single European Market, German unification and reform in eastern Europe have together had a major impact on the continent, with inevitable consequences for logistics. At company level, there is also increasing petition from the newly industrialized countries of the Pacific Rim, not to mention the dismantle of trade barriers within Europe which have so far afforded considerable protection to some European industries. The two main sections of the book consider demand and supply the market place for logistic services. In analyzing demand, the authors focus on the changing needs on manufacturers and retailers, the two principles users of logistics in advanced economies. On the...

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