The aim of this path–breaking new text is to blend the relevant aspects of business policy and industrial economics to provide students with a powerful new framework for understanding how company strategy relates to the markets in which comanies operate. By bringing these two key areas together for the first time in a textbook, it provides a better understanding of the factors which influence a firm?s choice of strategy and the market consequences of such strategic choices. The book provides an exceptionally clear overview:. ? How companies decide on which businesses and markets to operate in, and the competitive strategies they can adopt to succeed. ? A description of the key features of markets and how they function, including supply and demand, market structure, buyer behaviour and others. ? The need to understand that business strategy is concerned with the formulation of long term plans which have economic, organisational, marketing and financial dimensions. ...

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