The Butterfly Customer is a creature more in motion than at rest: flitting from store to store, from bank to bank, from credit card to credit card, and from service to service. Their first instinct is to try something new, something better, something different, and their last instinct is to stay loyal to any one offering. The Butterfly Customer Capturing the Loyalty of Today?s Elusive Consumer After thousands of programs and millions of dollars, businesses are finding the goal of customer loyalty as elusive as ever. Why? Because today?s consumer is a "Butterfly Customer," sceptical, not loyal to any product or company, and yours only until the next good thing comes along. But the very survival of your business depends on having a base of faithful and constant customers. So, how do you attract these elusive creatures to your business and, more importantly, how do you keep them coming back without having to lower your profits in providing spectacular and...

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