We hear it over and over again: Business has evolved into a customer–oriented, relationship–based, technology–driven competitive battle played out on a global scale. To get ahead and stay ahead, companies must continually provide new and evolving products and services to satisfy ever–changing market needs. But how do you position your company for success? How do you make sure your workforce is ready to see the market?s needs? How do you translate that recognition into unmatched value and service to your customers? At a time when the stakes are higher than ever, how do you profitably grow your business and grab market share without false starts and costly missteps? Here?s how. Philip Weinzimer?s Getting It Right!––a toolkit of practical, proven ideas and techniques for creating and sustaining customer value. Getting It Right! offers a practical process for implementing the organizational changes––in structure, behavior, outlook, and approach––needed to...

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