The tools needed to make a better, more informed decision This book takes an innovative approach to decision analysis that moves away from cumbersome, quantitative methods to give students and professionals decision–making tools that can be applied immediately. The author, who has forty years of experience in top–level decision consulting, explains how deciders actually think about their choices from the beginning and provides methods to solve problems by addressing a given choice several different ways. Simple decision–making models are integrated into the thinking process to add logical rigor. Careful account is taken of the use, the user, and the organization, as well as all available data and subjective knowledge. Next, readers are given the chance to apply their new skills to resolve real–life problems. Beginning with the basics, the text advances progressively, enabling readers to develop, and then use, more sophisticated decision–making skills that can be...

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