?This book is about a topic of growing importance; companies purchase services to an extent and in a variety as never before. The authors deal with the area in a very comprehensive way, adopting a value–based approach without losing sight of prevailing social behaviour inside and between companies. They help us understand the art of purchasing business services in a variety of contexts, among others by providing a rich selection of illustrations. The book is a must–read for people both in industrial firms and public institutions.? James C. Anderson, William L. Ford Distinguished Professor of Marketing and Wholesale Distribution, and Professor of Behavioral Science in Management, Kellogg School of Management, Northwestern University. ?The more important services and a service approach become in business, the more essential it is for managers and researchers to understand the characteristics of services from a purchasing point of view as well. In this book the authors offer a...

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