"Triple Play" is a combination of Internet access, voice communication (telephony), and entertainment services such as IP television and video on demand. The erosion of the traditional voice service, together with the ever–increasing competition between companies is pushing the telecommunications industry towards a major shift in its business models. Customers want more services in a more flexible way. today, this shift can only be carried out by offering converged services built around the Internet Protocol (IP). Triple Play, a bundle of voice, video, and data services for residential customers, is the basis of this new strategy. Hens and Caballero explain how and why the telecommunications industry is facing this change, how to define, implement and offer these new services, and describe the technology behind the converged network. Triple Play analyses a number of business strategies to minimise costs while infrastructures and offering new services. Triple...

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