The people in this book are pioneers – pioneers who identified early on just where we are headed if we don’t start tackling the environmental mess that we have created. But their message isn’t one of utter doom and gloom. They show how businesses in particular can lead the way and, indeed, profit from finding solutions to climate change. During what has been called one of the worst economic crises in decades, some argue that the environment is the last thing we should be worrying about. As our gurus show, that is dangerous thinking. It could not be more obvious that the old, environmentally–destructive model is terminally broken. The insights they offer will help you figure out strategies for survival.

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