Better isn’t always better. Different is better. "Most managers invest their time and energy in trying to make their firms better, when in fact they should also be working to make their firms different.”—From Positioning for Professionals Why are some professional service firms so much more successful than their competitors? The difference isn’t just talent, but focus. The best firms know that standing for everything is the same as standing for nothing. Instead of trying to be good at everything, they do what they do best and find resources for the rest. Destined to become the positioning strategy companion you’ll turn to again and again, Positioning for Professionals offers executives of professional service firms proven strategies for positioning their firms for maximum success in the marketplace. Drawn from his decades of work in the advertising and marketing fields, thought leader Tim Williams helps you develop a differentiating value...

Под заказ:
	OZON.ru - 3180 руб.	Перейти

Рейтинг книги: 5 из 5, 10 голос(-ов).