Praise for Winning with Customers: A Playbook for B2B "The approaches in this book have made a difference in our business. Wi nning with Customers has brought new life and energy to our selling approach." — Denis John Healy, CEO, Turtle Wax "This book provides great insights on how to win with customers. It is particularly relevant for B2B companies differentiating with technology, quality, and cost leadership in a highly competitive and innovative industry such as automotive." — Alex Ismail, President and CEO, Honeywell Transportation Systems "Pigues and Alderman have made an important contribution to the discussion about customer profitability. Any business person will find ideas that are both valuable and practical in this book. It is worth reading." — James W. Dean Jr., Dean UNC?s Kenan–Flagler Business School "As Chief Learning Officer, I am always on the lookout for breakthrough thinking and practical...

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