Learn to: Communicate more powerfully and clearly Utilize social media effectively Launch a winning Web marketingprogram Gain new customers and retain your current customers Boost your marketing skillsto drive business results! Whether you?re introducing a new product or jumpstarting your existing marketing plans, it?s more important than ever to know how to attract customers, convince them to buy, and make sure they come back for more! Packed with updated material, this practical, savvy guide gives you everything you need to boost your marketing skills to the next level — from the Internet and search engine marketing to the latest trends in guerilla marketing, viral marketing, branding, and more. Designing a great marketing program — learn how to boost your marketing program and write an effective marketing plan Leveraging your marketing skills — find out how to research your customers,...

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