Discover the ins and outs of constructing a great business plan When you?re establishing, expanding, or re–energizing a business, the first place to invest time and energy is with writing your business plan. If you?re a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered! Build from the ground up — learn how to establish your company?smission, vision, values, and goals Get down to the nitty–gritty — develop every step of your business plan?s components, from analyzing your company?s capabilities to developing a marketing strategy Make it personal — understand how to handle the special planning issues if you?re self–employed, facing turnaround issues, starting a nonprofit, or working online Dot your i?s and cross your t?s — follow practical guidance for putting together an...

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