The comprehensive and practical guide to successful fundraising—fully revised and updated A practical how–to book tailored specifically to the needs of professional and volunteer fundraisers, The Complete Guide to Fundraising Management, Third Edition moves beyond theory to address the day–to–day problems faced in nonprofit organizations, offering sound advice and proven solutions. Filled with step–by–step guidance and practical advice on planning, self–assessment, cost–effective fundraising strategies, and much more, this new edition is your user–friendly road map for fundraising success in a highly competitive philanthropic environment. The book and accompanying Web site include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find: The five principles of fundraising Best practices for fundraising on the Internet Updated statistics on...

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