Solid, theoretical foundations to managing the newest class of assets: Intellectual Capital In enterprise, the future belongs to those who are most adept at leveraging intangible, intellectual capital assets as the new means of economic production in the new economy. Intellectual Capital in Enterprise Success brings this new knowledge to the forefront to help you harness and deploy your company?s intellectual assets. Praise for Intellectual Capital in Enterprise Success: Strategy Revisited "Moore and Craig provide fresh insights and practical ideas that will help anyone who manages intellectual assets. It?s become all too easy to miss the strategic and ethical implications of licensing programs and focus on short–term goals. Those who read this book will be a step ahead of their competitors in driving successful and appropriate intellectual asset management practices." —Mark Chandler, Senior Vice President, General Counsel, and Secretary, Cisco Systems, Inc. ...

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