Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real–life cases from this converging market! M obile Media and Applications – From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, this book pinpoints the pitfalls and keys to success in the industry. The authors offer an end–to–end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. Mobile Media and Applications – From Concept to Cash: Explains how media companies can...

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