This book captures the essence of Yu Minhong's personal philosophy towards life and business. Through a collection of anecdotes, Yu illustrates the lessons he has learned in life and how he has applied them to his corporate success in modern China. The book is organized into four sections, chosen to demarcate four key stages in Yu's life. It covers the history of the New Oriental Education and Technology business from its humble beginnings with fifteen students to an educational empire with nearly one million students by 2006. The book also contains Yu's vision for the future of foreign language education in China. It will be of interest to readers seeking insight into the mentality of a successful modern Chinese entrepreneur and corporate leader. Формат: 16 см x 23,5 см.

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