Swedish graphic design is footed in a central European modernist tradition of simplicity, clarity and typographic exactitude. Nevertheless the influence from the English and American graphic traditions is equally strong, and today all Swedish graphic designers of skill are working well within the international top standard requirements. In this book, new in our series of design books, 86 Swedish graphic designers and graphic design agencies are presented with highlights from their production. An introduction by Jelle van der Toorn Vrijthoff, International President Alliance Graphique Internationale.

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