Casa Barcelona hopes to convince residents that they can have a home better suited to their individual needs, at a reduced price. To advance this objective, Casa Barcelona has invited industry officials to communicate with the public and educate users of the potentials of housing design, as well as collaborate with architects in order to put various strategies and theories into practice. During the course of the Casa Barcelona, the role of its industrial partners continues to gain importance. This represents a shift where responsibility is slowly moving from designer to project professionals and industry promoters, as well as Casa Barcelona's very own staff.

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