"Wearing latex gloves, Kelley Styring picks through the interior of a Chevrolet Malibu like a CSI technician searching for clues... Consumer strategist, savvy researcher and fearless innovator Kelley Styring has stalked shoppers in grocery stores, watched people shower, peeked inside purses and questioned gum chewers via Twitter, all in the name of science. Her passion: to learn new information about consumers, uncover exciting product opportunities and inspire innovation. Now, the author of In Your Purse: Archaeology of the American Handbag has packed up the family in a shiny Honda Pilot and headed for the open road, determined to find out what's In Your Car! ...as any marketer will tell you, you are what you drive, and the stuff you take with you on the journey can reveal even more." Chris Woodyard, "Is There Junk In Your Trunk Right Now?" USA Today, July 2, 2008 "With In Your Car, Styring delivers an object lesson in how to make research fun and make it work at the same time: push...

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