The Art of Woo: Using Persuasion to Sell Your Ideas
Автор:
Richard Shell, Mario Moussa, 320 стр., издатель:
"Capstone", ISBN:
978-1-906-46522-3
Shell and Moussa aim to help readers get attention and sell their ideas through strategic relationship–based persuasion, or "woo" – or "winning others over". The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art.