Since the advent of personal computers, desktop publishing and the more recent development of the World Wide Web, millions of people have become accustomed to using fonts and working with type, but anyone asked to explain what typography was might feel at a loss, unclear of its boundaries or possibilities. Typography is concerned with the structuring and arranging of visual language. Type design is concerned with the creation of the units to be arranged, the characters which make up a typeface. Both typeform and typography are designed to convey a message. This latter aspect places typography firmly at the root of the broader discipline of graphic design. The question of how typography is used to convey a message can be divided into two. The first part concerns typography's appearance or style. This differs according to time and place, or designer and client: at times typography may play a secondary or even invisible role, at others it may dominate, reflecting the inspiration of...

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