This Study Text has been specially written to help you pass your CIM (Chartered Institute of Marketing) Analysis and Evaluation exam or assignment. Focused syllabus coverage. This Study Text covers everything you need to know; Exam Tips show how topics have been or may be examined; Real life "Marketing at Work" examples for exam use; Practice and testing. There's an Action Programme and Quick Quiz in each chapter, and a Question Bank at the end of the Study Text; Clear, user-friendly layout and structure. Формат издания: 20,5 см х 29 см.

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