The extraordinary growth of creative businesses, such as film, video games, music, broadcasting, publishing and advertising, has shifted the traditional focus of management from the organization of skills and resources to the mysterious art of mining the imagination. Now the glacial predictability of corporate process has come up against the notorious unpredictability of the creative temperament, and business leaders are confronted with the challenging paradox of managing the unmanageable. The resulting clash between control and creativity, between measurement and the immeasurable, between the ideology of growth and the growth of ideas, is exacerbated by the myths and misunderstandings that hamper our quest for innovation and originality. Drawing from the leading lights of creativity research and a lifetime of experience in creative businesses, Gordon Torr takes a scalpel to the institutionalized idiocy that is stifling the generation of ideas in today's corporations. ...

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